A “Sting” is a short animation featuring a company’s logo to make the viewer more likely to remember them, this is because an interesting animation is more easy to remember then a picture because there’s more to catch in the mind, almost all television companies use these stings on their channels to imprint their logo in their viewer’s minds, I’m going to be looking at 3 examples of E4 stings, and then after I’ll be looking at a BBC 3 and MTV sting.
Sting 1
This sting features a purple monster eating a TV and then the E4 logo appearing on his stomach. I like this stings because all the colours in the sting are E4’s colours, purple and white so it’s more relevant to the company. I also like the monster’s lazy, design similar to that of people who watch a lot of TV, this gives it relevance to people and extra humour. This sting is only in 2D which isn’t as good as others, but personally I think it doesn’t matter for this animation as it’s nice and simple, uses all the right colours, and gets that E4 Logo in the mind. Here is the video link:
http://www.youtube.com/watch?v=E4LBGb7TY00
Sting 2
This sting is very basic and doesn’t really have much going on, it features the E4 logo moving position on the screen with a rather plain background, one upside to this sting over the first sting is that it’s 3D other than that though, it’s nothing special. Although it’s a bad sting in my opinion, it still uses the company’s logo in the animation which is what stings are for, so it can’t be completely discredited. Here’s the link:
http://www.youtube.com/watch?v=giAw7FLjS9c&feature=related
Sting 3
The last sting I’m looking at is very strange, it features elderly people riding purple and white vehicles over a hill and then falling off the other side, it then zooms out to reveal a big pile of purple of purple and white vehicles next to the hill, this hill happens to be the shape of the E4 logo, the hill and ground then change colour to purple and white and the animation ends. Although this animation isn’t entirely relevant to E4, it does use weird situations and themes that get the image of E4 caught in our minds, although the animation isn’t the best it still does a very good job at being a sting. Link below:
http://www.youtube.com/watch?v=3-yHkmpnk0A&feature=related
BBC3 Sting
I am looking at a sting for BBC3, BBC3 tends to have the same kinds of viewers that E4 does, yet their stings are different, I’m going to be talking about why, and how effective it is.
The first sting I’m looking is very wacky, featuring a little planet with a lot going on, as well as a lot of bright colours, this shows that BBC3 has a very mixed range of programs on its channel, as well as giving a happy and calm atmosphere for the viewer. Here’s the link:
http://www.youtube.com/watch?v=Agv370oHGdU&feature=related
The reason BBC3’s stings are so bright and colourful is because although the BBC’s logo itself is black and white, the channel’s logo “Three” is supposed to be bright and pink, although unlike E4 the colour doesn’t normally make up most of the scene, they go for a more wacky and crazy animation designed to show a range of TV programs, and then always finishing off with the BBC3 Logo, to show that it’s all shown on that channel. This sting reaches the target audience by being bright, cheerful and relaxing.
MTV Sting
The MTV sting I’ve chosen to right about is called “MTV Where Your Heart Is” I think it’s a good sting as the animation shows the MTV logo being made out of a human heart. I think this feature is good because a lot of people get very passionate about the music they listen to and hold it close, for others it’s even a way of life, which relates it to the audience. This sting shows symbolically that music runs through the veins of the people who listen to it, and means a lot to them. Video link below:
http://www.youtube.com/watch?v=4eLbV4Vh6dY
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